TRADIE was created from the desire to put some personality, humour and function into the underwear market. Born in Australia in 2010 by founder Ben Goodfellow, TRADIE has become an iconic Aussie brand that is loved across the nation.

From the beginning the TRADIE brand has boldly set its own course, blurring the edges and breaking the rules, all in the name of fun!

Focusing on comfort, durability, practicality and of course: good looks! Our banana hammocks are guaranteed to be the comfiest undies ever. TRADIE is about today, tomorrow and doing our bit for the sustainable future and that is why we have created a range of underwear that embodies just that